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Writer's picturePinnacle Spain

Discover why Madrid is the new darling of the elite, securing its spot as the fifth hottest European city for luxury living!

Updated: Nov 23

Madrid is establishing itself as a leading destination in the luxury real estate market, evidenced by its recent ranking among the top five European cities favored by millionaires for residence. According to data from the consultancy Knight Frank, Paris takes the lead, followed by Berlin, Barcelona, and Vienna as the most sought-after markets. The allure of Madrid lies in its exceptional quality of life, characterized by ample green spaces and a warm climate, making it particularly appealing for families seeking a nurturing environment for their children. Furthermore, the city boasts a burgeoning economic landscape that attracts professionals and entrepreneurs alike.


Access to high-quality education is another significant advantage, particularly noted by affluent individuals from countries such as the United States, Canada, the United Kingdom, and China, as Madrid offers a diverse array of esteemed educational institutions. Its strategic location and excellent connectivity to other major European cities, facilitated by a well-connected airport and high-speed train services, further enhance its appeal. Additionally, Madrid is renowned for its vibrant cultural scene, featuring some of the finest dining options in Europe and a lively social atmosphere, making it an attractive locale for those who appreciate culture and leisure, as highlighted in the European Lifestyle Report 2024. In terms of the most sought-after neighborhoods, buyers in Madrid's prime real estate market are particularly drawn to exclusive properties in areas like Salamanca. The confidence in a sustainably growing market, underpinned by strong fundamentals, is currently driving interest in prime and super-prime properties, with security, privacy, and overall well-being taking precedence over tax advantages.


The global wealth landscape is becoming increasingly dynamic, with two out of ten ultra-high-net-worth individuals (UHNWIs) planning to seek a second passport or a new nationality in 2024. Furthermore, a significant 83% of those considering relocation express a preference for urban environments, drawn by the economic and cultural opportunities they offer.



Property finder Spain
Property finder Spain


Madrid has emerged as a focal point for this demographic, with its prime real estate prices rising by 6.4% last year. The city’s unique blend of history, culture, and modernity makes it an irresistible choice for many, leading to a more diverse influx of international buyers.


Regarding pricing trends, the consultancy reports a slowdown in the value of prime residential properties worldwide, with a mere 2.6% increase recorded at the close of the second quarter, down from 4.1% in the first half of the year. This trend is reflected in the Prime Global Cities Index, which tracks the price movements of prime properties across 44 cities over the past year. TTthis deceleration indicates a waning rebound in market prices, particularly in the absence of significant stimulus from interest rate cuts, shifting the focus to central banks for future developments.


Stockholm has emerged as the city with the most significant annual price growth in the second quarter, recording an impressive increase of 3.4%, closely followed by Lisbon at 3%. Looking ahead to the entirety of 2024, Manila is set to lead the rankings with a staggering growth rate of 26%. Following Manila are Mumbai and Delhi, with increases of 13% and 10.6%, respectively. In the United States, Los Angeles stands out as the city experiencing the highest price growth at 8.9%. In contrast, Dubai is witnessing a notable slowdown in its prime housing market, with prices rising by only 0.3% between March and June of this year, despite having surged by an astonishing 124% since the onset of the coronavirus pandemic.

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